Mrs. Meyers Clean Day
May 2022 - December 2023
Content Creator and Graphic Designer
Shot product photos for Instagram and graphic design purposes using cleaning products. Shot with Canon Rebel T6, organized in Adobe Bridge, edited in Lightroom, and used for content creation in Photoshop.
Created and edited 3 Tik Tok videos showcasing products.
Conducted trend research on Tik Tok and Instagram by looking at relevant hashtags, and engagement and analyzed Gen Z’s relationship with the brand (versus millennials.)
Ideated Tik Tok and Instagram content that helped reposition the brand to Gen Z audiences.
Created 2 Instagram posts using Adobe Lightroom and Photoshop, while utilizing the product photos I took of the brand.
IKEA
May 2022 - March 2023
Consultant
Collaborated with junior and senior partners to create multiple pitch decks centered around Instagram/Tik Tok content ideas, Interior design trends, and activation concepts
Conducted trend research within Instagram and Tik Tok and synthesized information into monthly trend reports
Designed By Shyne
June 2022 - Present
Marketing Intern
Audited business operations to create automated systems such as email funnels, lead generation, and content
Executed #slowgirlsummer marketing campaign with an increased engagement rate of 20%
JUV Consulting
July 2021 - July 2022
Community Manager
Hosted bi-weekly event “Create with Chrissy” on Discord and taught personal branding, networking, and more
Collaborated with Associate Director of research to ideate engagement strategies
Designed event deliverables such as workbooks, decks, thumbnails, IG stories, and flyers
Chamberlain Coffee
Nov 2021 – July 2022
Graphic Designer
Ideate and execute design assets for Instagram page to a following of 491K
Oversee content calendar of 50 posts to create at least 10 captions for each post
Produced pitch decks based on influencer research and presented to CEO and supervisors
VSCO
March 2021 - Aug 2021
Social Media Strategist
Conducted seasonal surveys to the 18-24 demographic utilizing JUV’s Gen Z database, gaining 1,000 responses per survey
Generated and pitched survey questions to the VSCO team in order to create an authentic Gen Z voice
One Love Foundation
Jan 2021 – March 2021
Content Creator
Ideated concepts for the “#loveislearned” TikTok campaign to cultivate brand affinity
Filmed and edited sample videos featuring original choreography promoting healthy relationship techniques
Received over 1.4M videos using the hashtag, increasing brand awareness
Pandora Jewelry
March 2021 - March 2022
Gen Z Counsel Member
Conducted in-person research to audit Gen Z shopping experience to inform in-store behaviors
Provided feedback on concepts that appeal to Gen Z, including sustainability and online shopping
Collaborated with Vice-President to ideate PandoraMe activation strategies to increase brand awareness
Modeléz International
Aug 2020 – Nov 2020
Consultant
Rebranded social media strategy to adjust outreach from Millennials to Gen Z by auditing relevant brands like Oreo, EnjoyLife and Tate’s Cookies
Presented a synthesized deck of Gen Z consumer trends and campaign ideas to the Mondelez team
Reframed existing marketing procedures to better target Gen Z audiences
Education & Special Activities/Programs
Loyola Marymount University – Los Angeles, California
2022-2026
Junior Bachelor of Fine Arts and PR minor; Cumulative GPA: 3.8/4.0
Entrepreneurial Society, Marketing Society, Concert Choir, Music Business Society
Built By Girls Mentorship Program
March 2019 - Present
Conducted informational interviews with mentors from Amazon, Verizon and Goldman Sachs and furthered each mentorship by applying that knowledge into my job as a consultant and side projects.
Kode with Klossy Web Development Camp
August 2020
Learned the foundations of CSS, HTML and JavaScript through unit based projects and collaborated with others to make a final website presented at the end of the camp.
Key Skills
Digital and Social Media Marketing, Insight Strategy, Photography, HTML + CSS, Copywriting, Graphic Design, Pitch Decks, Hashtag and Influencer Research
Software
Figma, Hootsuite, Procreate, Later, Mailchimp, Notion, Squarespace, Procreate, Davinci Resolve, Asana, Clickup, CapCut, Premiere Pro, Photoshop, Lightroom, Adobe Bridge, Logic Pro