Mrs. Meyers Clean Day

May 2022 - December 2023

Content Creator and Graphic Designer

  • Shot product photos for Instagram and graphic design purposes using cleaning products. Shot with Canon Rebel T6, organized in Adobe Bridge, edited in Lightroom, and used for content creation in Photoshop.

  • Created and edited 3 Tik Tok videos showcasing products.

  • Conducted trend research on Tik Tok and Instagram by looking at relevant hashtags, and engagement and analyzed Gen Z’s relationship with the brand (versus millennials.)

  • Ideated Tik Tok and Instagram content that helped reposition the brand to Gen Z audiences.

  • Created 2 Instagram posts using Adobe Lightroom and Photoshop, while utilizing the product photos I took of the brand.

IKEA

May 2022 - March 2023

Consultant

  • Collaborated with junior and senior partners to create multiple pitch decks centered around Instagram/Tik Tok content ideas, Interior design trends, and activation concepts 

  • Conducted trend research within Instagram and Tik Tok and synthesized information into monthly trend reports

Designed By Shyne

June 2022 - Present

Marketing Intern

  • Audited business operations to create automated systems such as email funnels, lead generation, and content

  • Executed #slowgirlsummer marketing campaign with an increased engagement rate of 20%

JUV Consulting

July 2021 - July 2022

Community Manager

  • Hosted bi-weekly event “Create with Chrissy” on Discord and taught personal branding, networking, and more

  • Collaborated with Associate Director of research to ideate engagement strategies 

  • Designed event deliverables such as workbooks, decks, thumbnails, IG stories, and flyers

 

Chamberlain Coffee

Nov 2021 – July 2022

Graphic Designer 

  • Ideate and execute design assets for Instagram page to a following of 491K

  • Oversee content calendar of 50 posts to create at least 10 captions for each post

  • Produced pitch decks based on influencer research and presented to CEO and supervisors

 

VSCO

March 2021 - Aug 2021

Social Media Strategist

  • Conducted seasonal surveys to the 18-24 demographic utilizing JUV’s Gen Z database, gaining 1,000 responses per survey

  • Generated and pitched survey questions to the VSCO team in order to create an authentic Gen Z voice

 

One Love Foundation

Jan 2021 – March 2021

Content Creator

  • Ideated concepts for the “#loveislearned” TikTok campaign to cultivate brand affinity 

  • Filmed and edited sample videos featuring original choreography promoting healthy relationship techniques

  • Received over 1.4M videos using the hashtag, increasing brand awareness

 

Pandora Jewelry

March 2021 - March 2022

Gen Z Counsel Member

  • Conducted in-person research to audit Gen Z shopping experience to inform in-store behaviors

    Provided feedback on concepts that appeal to Gen Z, including sustainability and online shopping

    Collaborated with Vice-President to ideate PandoraMe activation strategies to increase brand awareness

 

Modeléz International

Aug 2020 – Nov 2020

Consultant

  • Rebranded social media strategy to adjust outreach from Millennials to Gen Z by auditing relevant brands like Oreo, EnjoyLife and Tate’s Cookies

  • Presented a synthesized deck of Gen Z consumer trends and campaign ideas to the Mondelez team

  • Reframed existing marketing procedures to better target Gen Z audiences

 

Education & Special Activities/Programs

 

Loyola Marymount University – Los Angeles, California

2022-2026

  • Junior Bachelor of Fine Arts and PR minor; Cumulative GPA: 3.8/4.0

  • Entrepreneurial Society, Marketing Society, Concert Choir, Music Business Society

Built By Girls Mentorship Program

March 2019 - Present

  • Conducted informational interviews with mentors from Amazon, Verizon and Goldman Sachs and furthered each mentorship by applying that knowledge into my job as a consultant and side projects.

Kode with Klossy Web Development Camp

August 2020

  • Learned the foundations of CSS, HTML and JavaScript through unit based projects and collaborated with others to make a final website presented at the end of the camp.

 

Key Skills

Digital and Social Media Marketing, Insight Strategy, Photography, HTML + CSS, Copywriting, Graphic Design, Pitch Decks, Hashtag and Influencer Research

 

Software

Figma, Hootsuite, Procreate, Later, Mailchimp, Notion, Squarespace, Procreate, Davinci Resolve, Asana, Clickup, CapCut, Premiere Pro, Photoshop, Lightroom, Adobe Bridge, Logic Pro